Description
Early, Sweet, and Beautiful / The First Taste of Summer
Developed by the University of Florida, Florida Beauty is an early-fruiting, day-neutral variety that delivers bright red, glossy berries with superb sweetness and flavour. It produces fruit earlier than most day-neutral cultivars, making it an excellent choice for extending the season and bringing premium-quality strawberries to market first. The berries are medium to large, uniform, and visually striking, with a firm texture and balanced, aromatic flavour that holds up beautifully in both fresh markets and U-pick operations. Florida Beauty plants are compact, vigorous, and highly productive, maintaining consistent yields across a long picking window. With excellent disease tolerance and strong adaptability, Florida Beauty thrives in Alberta’s protected and high-tunnel environments, performing especially well for growers seeking early harvests and premium fruit quality.
