Press Releases
Leading the way in Agritourism across Alberta
Agritourism Alberta launches Taste the Alberta Berry Harvest
July 27, 2026
Agritourism Alberta (formerly Alberta Farm Fresh Producers Association) has launched Taste the Alberta Berry Harvest, a provincial promotion encouraging Albertans to visit participating U-pick farms, buy locally grown berries and berry products, and spend time on Alberta farms during the summer harvest.
Nineteen farms are taking part so far, from the Grande Prairie region in the north to the Lethbridge region in the south. More Agritourism Alberta members are still signing up.
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Alberta Farm Fresh Producers Association Announces Rebrand to Agritourism Alberta
April 8, 2026
The Alberta Farm Fresh Producers Association, a 40-year-old provincial organization supporting farms marketing directly to consumers and offering agritourism experiences, is officially rebranding to Agritourism Alberta. The new name reflects the organization’s evolving role in supporting Alberta’s growing agritourism sector and strengthening connections between agriculture, tourism, and rural economic development → Continue Reading Here…
Provincial Funding Boosts Alberta's Small Family Farms and Agritourism Sector
August 29, 2025
Locally grown food and agritourism experiences are shaping the future of farming in Alberta. With robust support from the Ministry of Jobs, Economy, Trade and Immigration (JETI), the Alberta Farm Fresh Producers Association (AFFPA) is launching a dynamic new initiative to bolster Alberta’s small family farms and agritourism sector. This program aims to connect consumers with local farms and local food, diversify farm income through agritourism and strengthen Alberta’s food supply chain. Its creation is made possible thanks to a $300,000 grant provided by Alberta’s government through the Northern and Regional Economic Development Program → Continue Reading Here…
